Mission
History
Locker Toys Group Limited was established in 2017 and is a Hong Kong-based toy manufacturing and distribution company originally. We launched our first project on the crowdfunding platform Kickstarter—the Zombie Lab action figure series. This campaign was a huge success, providing us with the necessary funds to become a manufacturer and distribute our products globally.
In 2018, Locker Toys expanded its service range within the value chain, becoming a distributor of 1/18 scale (4 inches) action figures. We distribute products from other brands through our well-established distribution channels.
Following the pandemic in 2023, we reallocated resources and shifted our strategic focus to media and e-commerce development, not limited to collectible toys. Subsequently, we enhanced our e-commerce system, aiming to establish a global e-commerce network under the slogan “Bringing Joyful Products to the World.” We now offer a variety of products directly to customers through our comprehensive online store network.
Summary of Years
2017
Being Asia distributor of Boss Fight Studio (U.S based)
Launching the KickStarter crowdfunding campaign for Zombie Lab Figure and raised USD 200,000
2018
Delivering Zombie Lab Action Figures to global market
Being Joy Toy International Distributor
2019-2022
Opening first JOYTOY Store in Hong Kong
Re-grouping the company as multi channels company
2023
Represent Joy Toy in Asia for attending ToyCon PH 2023
Relocate the resources to improve working system
2024
Group Member Modelialnd.com is well established as Hong Kong service unit providing local distribution and promotion business. Modeliland cooperate with third parties YM studio to create a large scale display in Hong Kong retail store. It is over 100 pieces of figures.
Enhanced our systems with the goal of establishing a global presence under the motto “Bringing Joyful Product Worldwide.”
Collaborate with local retailers, YM Studio, in Hong Kong for holding a promotion event of Warhammer in ACGHK2024