History

Locker Toys Group Limited, established in 2017, is a toy manufacturing and distribution company based in Hong Kong. We launched our inaugural project, the Zombie Lab action figure series, on the crowdfunding platform Kickstarter. The campaign was a resounding success, providing us with the necessary funding to establish ourselves as manufacturers and to distribute our products globally.


In 2018, Locker Toys expanded its services within the value chain, becoming a distributor of 1/18 scale (4 inches) action figures. We distribute products from other brands through our well-established distribution channels.

Following the Covid-19 pandemic in 2023, we reallocated our resources with a strategic focus on media, e-commerce, and business services tailored to the collectible toy industry.


Looking ahead to 2024, we have enhanced our systems with the goal of establishing a global presence under the motto “Bringing Joyful Product Worldwide”. We now deliver a wide range of products, including toys and pet toys, directly to customers through our comprehensive online shop network.

Summary of Years

2017

Being Asia distributor of Boss Fight Studio (U.S based)

Launching the KickStarter crowdfunding campaign for Zombie Lab Figure and raised USD 200,000

2018

Delivering Zombie Lab Action Figures to global market

Being Joy Toy International Distributor

2019-2022

Opening first JOYTOY Store in Hong Kong
Re-grouping the company as multi channels company

2023

Represent Joy Toy in Asia for attending ToyCon PH 2023
Relocate the resources to improve working system

2024

Group Member Modelialnd.com is well established as Hong Kong service unit providing local distribution and promotion business. Modeliland cooperate with third parties YM studio to create a large scale display in Hong Kong retail store. It is over 100 pieces of figures.

Enhanced our systems with the goal of establishing a global presence under the motto “Bringing Joyful Product Worldwide.”